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Flight to Quality Drives U.S. Commercial Property Pricing Trends
Pricing data highlights a flight to quality in CRE, with institutional capital targeting core assets.
Good morning. Capital is flowing back into top-tier office and multifamily assets, pushing CRE prices higher in major markets. But pricing remains mixed across sectors and regions, underscoring a selective recovery.
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CRE Trivia 🧠
What was the most commonly used word in corporate earnings calls in 2025?
(Answer at the bottom of the newsletter)
Market Snapshot
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Price Recovery
Flight to Quality Drives U.S. Commercial Property Pricing Trends
While the CRE is returning to growth overall, performance is diverging sharply across regions and sectors, highlighting a shift toward quality over quantity.
Office rebound: Value-weighted office prices rose 3.8% year-over-year in December 2025, per CoStar’s CCRSI—reversing 2024’s 11.4% drop. The gain signals renewed investor interest in high-end assets in major markets, despite ongoing uncertainty around hybrid work.
Mixed results: Multifamily posted a modest 0.7% annual gain after a 2.3% drop in 2024. Industrial and retail edged up 0.4%, well below their 2024 gains. The equal-weighted index, reflecting smaller deals, rose just 0.3%, with office and retail prices dipping slightly.

Source: CoStar
Regional star: The Midwest led with a 7.4% annual jump in value-weighted prices, fueled by strong multifamily and industrial gains. The South followed with a 3.1% rise, while the Northeast and West fell 2.7% and 5.8%, respectively, amid weaker retail and office performance.
Favoring quality: The disparity between value- and equal-weighted indices highlights a “flight to quality,” with capital increasingly flowing toward larger, high-value assets in top-tier markets. Office leasing demand from sectors like AI in places like San Francisco contributed to optimism in select metros.
➥ THE TAKEAWAY
Big picture: The 2025 CRE market showed cautious optimism, with investors returning to prime office assets. But pricing remains weak in secondary and lower-tier markets, signaling a selective—not broad—recovery.
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✍️ Editor’s Picks
Mobile home parks under scrutiny: As institutional capital floods the sector, investors are wrestling with whether the asset class can deliver returns without exploiting residents. (sponsored)
Brookfield buyout: Brookfield is acquiring Peakstone Realty Trust in a $1.2B all-cash deal, adding over 13 MSF of net lease assets to its portfolio.
Efficient cuts: Despite record corporate earnings, companies are cutting jobs to preempt economic headwinds, prioritize AI investments, and maintain margins.
Boulder debut: Sundance is wrapping up its final year in Utah as Boulder, CO gears up to host the iconic film festival starting in 2027.
Yield trap: Governments worldwide are subtly taxing capital through inflation and low yields, putting pressure on real estate investors navigating tighter monetary environments.
Buyer's market: Higher inventory, longer listing times, and more frequent price cuts are tipping the balance of power in the housing market back toward buyers.
🏘️ MULTIFAMILY
Cleaner closings: Fannie Mae reports a steady decline in multifamily mortgage fraud, attributing it to enhanced due diligence and improved data transparency.
Industry pulse: Industry leaders at NHMC discussed cautious optimism for 2026, citing strong demand tempered by regulatory, capital, and construction hurdles.
Policy jam: HUD’s push for stricter immigration verification has landlords caught between federal requirements and state-level tenant protection laws.
🏭 Industrial
Conversion capital: New York City leads the nation in converting buildings to self-storage, capitalizing on high urban demand and underutilized commercial spaces.
Industrial report: The industrial sector remains resilient with solid leasing activity and rent growth, though new supply is expected to temper pricing in 2026.
Big data: Elon Musk and Mark Zuckerberg are racing to build next-gen data centers, each aiming to dominate the AI infrastructure space.
Demand endures: New Jersey’s industrial market remains tight with strong leasing demand and minimal vacancies, even as construction moderates slightly.
🏬 RETAIL
Reel appeal: Movie theaters are getting a Gen Z glow-up, with operators investing in elevated experiences to match shifting entertainment preferences.
Discount dominance: TJ Maxx is set to redefine off-price retail in 2026 by doubling down on physical expansion, smart inventory, and loyal bargain-hunters.
Star power: Celebrity-backed ventures and major financial tenants are energizing Miami’s retail scene, merging nightlife, luxury, and investment confidence.
🏢 OFFICE
Tower takeover: Anthropic just signed a 13-year lease for all 27 floors of a downtown San Francisco tower, marking one of the city’s biggest office deals since 2019.
Trophy tenant: Developer SHVO inked a record-breaking office lease in San Francisco, a rare bright spot in an otherwise challenged urban office market.
Class act: Class A urban office spaces led 2025’s biggest leases as top-tier amenities and location continue to lure large corporate tenants.
Quiet exit: Federal agencies are quietly shrinking their office footprints, reshaping long-term demand for government-leased commercial space.
🏨 HOSPITALITY
Room shortage: New hotel construction has hit a low due to high interest rates and softening demand, signaling a slow-growth era for hospitality.
Missed departures: Travel industry leaders say visa delays, outdated infrastructure, and geopolitical friction are causing the U.S. to miss out on global tourism gains.
📈 CHART OF THE DAY

Despite price declines since 2022, distressed asset sales have remained minimal—accounting for just 3% of transaction volume—unlike in the post-2008 cycle, when distress peaked at 20%.
CRE Trivia (Answer)🧠
According to FactSet, “AI” was the most commonly used word in corporate earnings calls in 2025.
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📈 Fear & Greed Index: A fully interactive sentiment tracker on the pulse of CRE built in partnership with John Burns Research & Consulting.

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