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Live Nation Taps Into Atlanta’s $5B Downtown Comeback

Set to open in 2027, the venue will become one of Live Nation’s largest indoor locations and aims to bring major touring acts downtown.

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Good morning. Live Nation is making a major move in Atlanta, signing on to anchor a new 5,300-seat venue at the $5B Centennial Yards project. It's a big bet on entertainment as a driver of downtown revitalization.

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Event Economy

Live Nation Taps Into Atlanta’s $5B Downtown Comeback

A big-name concert promoter is betting that music can help bring a once-sleepy downtown back to life.

Entertainment-anchored development: Live Nation has committed to leasing a 5,300-seat indoor theater at Centennial Yards, a $5B mixed-use megaproject underway in downtown Atlanta. Set to open in 2027, the venue will become one of Live Nation’s largest indoor locations and aims to bring major touring acts downtown.

Soundtrack for a comeback: Centennial Yards, anchored near Mercedes-Benz Stadium and State Farm Arena, is part of a broader trend in US real estate: turning underutilized urban land into stadium-centric districts. Backed by Hawks owner Tony Ressler and developed by his brother Richard Ressler’s CIM Group, the project aims to draw steady foot traffic and spending to an area long in decline.

Rebuilt from the rails: The 50-acre site, once a rail yard and parking wasteland, has already delivered a few early wins—like new apartments and a brewery—but much of the buildout remains. By the 2026 World Cup, developers hope to deliver a broader lineup: more apartments, two hotels, five restaurants, and a massive sports-bar-meets-theater concept called Cosm.

High stakes, high hopes: With just $1.3B of its budget spent since the 2019 announcement, Centennial Yards has faced delays, permitting challenges, and skepticism, especially over its $1.9B in tax incentives. Critics of stadium districts argue they often redirect rather than generate new economic activity. Supporters, however, see a global trillion-dollar opportunity in sports-anchored real estate.

➥ THE TAKEAWAY

Blueprint for success: Live Nation’s lease at Centennial Yards is part of its plan to add 20 venues by 2026, tapping booming demand for live events. The project fits into its “flywheel” model where concerts fuel ticket sales, concessions, and real estate. More than just a venue, it’s a bet that stadium-led districts can revive downtowns. If successful, Atlanta could become a blueprint for post-pandemic urban renewal.


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✍️ Editor’s Picks

  • Steady recovery: US net-lease investment rose 9% in Q125 to $9.6B, led by retail growth and signs of cap rate stabilization. 

  • Credit tightening: CRE bank lending hit an 11-year low in late 2024, even as Q125 showed a lending rebound.

  • Debt unwind: Blackstone sold another $400M in Signature Bank commercial loans—part of a broader strategy to offload distressed debt from its $17B portfolio acquired in late 2023. 

  • Olympic production: Rams owner Stan Kroenke is building a $1B film production campus at Hollywood Park, set to debut as the 2028 Olympics broadcast hub. 

  • Reappraisal reform: Davidson County, home to Nashville, is shortening its property appraisal cycle from four to three years after a 45% median value spike rattled property owners.

🏘️ MULTIFAMILY

  • Steady absorption: US apartment vacancy fell to 5% in Q125, the lowest in two years, driven by strong absorption, slowing construction, and rising renter retention. 

  • Luxury buy: Hines acquired the 108-unit Levare apartment complex in San Jose’s upscale Santana Row for $74M, marking a $684K/unit deal that underscores continued investor appetite for high-end multifamily in vibrant mixed-use districts. 

  • Regional pivot: Essex Property Trust acquired two apartment complexes in Campbell for $240.5M, continuing its shift from Southern to Northern California to capitalize on stronger rent growth.

  • Policy reversal: St. Paul has rolled back key parts of its rent control law, now exempting new construction and post-2004 buildings.

🏭 Industrial

  • Border boost: Despite tariff uncertainty, industrial growth along the Texas-Mexico border is fueling demand in Houston and DFW.

  • Digital diplomacy: Saudi firms DataVolt and Humain plan over $30B in US data center investments, boosting AI infrastructure and US-Saudi tech ties. 

  • Ohio expansion: Mars has opened a $450M, 450K SF Royal Canin factory in Ohio—the brand’s largest dry pet food plant—creating up to 270 jobs and boosting U.S. manufacturing.  

  • Tenant retention: Caterpillar and Nissan have renewed long-term leases at Miramar Park of Commerce, reinforcing the corporate park's status as a major hub for Fortune 500 tenants in South Florida.

🏬 RETAIL

  • Midwest surplus: The Midwest leads the nation in obsolete retail space, highlighting regional overbuilding of large-format centers and pointing to mixed-use redevelopment as a key reuse strategy. 

  • Anchor-backed refi: Optimus Properties secured a $21.5M refinancing for the fully leased Juanita Tate Marketplace in South LA. 

  • Power center sale: Quebec Square, a 207 KSF retail power center shadow-anchored by Walmart and Home Depot, sold in East Denver for $56.7M, up from $42.2M in 2019.

🏢 OFFICE

  • Loan lifeline: RXR secured a three-year extension on its $1.04B CMBS loan for 1211 Avenue of the Americas, as looming vacancies and downgraded debt overshadowed the Midtown office tower. 

  • Lease reversal: DOGE has walked back over 180 of its previously claimed lease cancellations, with actual cost savings now less than half the $660M originally touted. 

  • Refi of the day: Safehold and Melohn Capital refinanced the ground lease at 32 Old Slip, a 1.2 MSF Downtown Manhattan office tower, with backing from Goldman Sachs, Barclays, and Morgan Stanley. 

  • Niche space: Redcar Properties is developing a 46.6 KSF creative office project in Austin’s St. Elmo District, one of the last office builds in the city’s shrinking pipeline.

🏨 HOSPITALITY

  • Takeover talks: Frasers Property is exploring a potential bid to take Frasers Hospitality Trust private, revisiting a failed 2022 attempt.

  • Value collapse: The Sheraton Houston North sold at auction for just $14.8M—less than 22% of its pre-pandemic valuation—as Houston’s hotel market continues a slow recovery.


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📈 CHART OF THE DAY

After stabilizing around 5.7% in early 2024, multifamily cap rates are forecasted to gradually decline by 30 bps by the end of 2025, as rising sales activity and renter demand lift investor confidence.


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